Leon Williams Contractors March Blog: Three traits of smart retail design

Think about your favorite places to shop and ask yourself what they have in common. Many people would say that there should be plenty of parking spaces, the interior should not be cramped and everything inside the location should be easy to find. While this may seem like common sense, a number of retailers often overlook the human component that makes a retail location successful. If your retail business needs a new look or wants to update an existing space, the team at Leon Williams Contractorscan help you understand the best ways to take advantage of your retail design.

While some franchise retail locations may be limited to what they can do from a design position, the design/build, pre-construction consultation and value engineering services offered by Leon Williams Contractors can work within your requirements to create an amazing retail experience in Blount County, Maryville, Knoxville, Lenoir City and East Tennessee.

What are the traits of smart retail design? Some of the best ideas include:

Analyze your potential traffic

A great retail design might be wasted if potential customers are not able to easily access your location or if the parking lot can’t handle a heavy influx of traffic. The design/build services of Leon Williams Contractorscan help determine ease of access and available parking during your site selection process. From building orientation to parking designs, our teams can help you make the most of your retail site investment so you don’t have to lose customers because of traffic flow and parking issues.

Make your customers comfortable

Having customers linger may not be a good thing for restaurant owners, but for retail, building for comfort can encourage your customers to linger and shop longer. If your retail design is cramped for space, customers may not want to stay as long, minimizing your opportunities for additional sales. Similarly, if you don’t have a checkout design that encourages quick transaction times, customers may decide to skip on a purchase instead of waiting to pay. Having a design that maximizes your current retail space while allowing for a comfortable retail experience can drive higher sales and customer loyalty.

Blend your budget with function

While it may be great to have an unlimited budget to work with, many retail locations need to find a way to manage their budget while still offering an inviting, functional environment for their customers. The value engineering servicesthat are offered by Leon Williams Contractors will help blend the retail design requirements that you have in mind with the budget that you have to work with to create a functional, enduring, affordable design that will hit all of the check boxes that you have for your retail design.

Leon Williams Contractors have been designing and building for the retail and commercial needs of Knoxville and East Tennessee since 1964. If you need assistance with creating the perfect retail location or redesigning an existing retail space to meet your needs, contact the team at Leon Williams Contractorstoday to learn how our knowledge and expertise can be used to your retail advantage.